Plain Language Health Design helps healthcare companies improve the lived experiences of their target patients and caregivers through data and design.
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For dynamic, fledgling teams working to overcome the challenges of sales, marketing, or fundraising in this challenging space, PLHD for Startups is a flexible set of design and consulting services that gets you ready for the hurdles ahead.
Is Your Team a Fit?
We amplify qualitative experiences from patient voices with quantitative analysis & proprietary data. This approach allows us to operate as extensions of our client teams to design, create, and launch differentiated patient engagement initiatives. to drive remarkable outcomes for our clients and their target audiences.
24
Diseases Supported
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950x
Client ROI
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2M+
Data points in PLHD Data Library
$225M+
Projects won by our clients
$32M
Capital fundraised by clients
250%
Decrease In rare disease study applicant Cost
91
Our NPS Score
Case Studies Coming Soon
Our approach to patient engagement is rooted in a love of great design, and informed by data. This unique approach allows us to go beyond advising our clients. Instead, we work as extensions of our customer teams to design, build, and operate high-performing, compliant, and memorable patient outreach and communications strategies.
Select Use Cases
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Study Recruitment & Retention
Educational Materials
Engagement Strategy
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Market Positioning
You've been my secret weapon.
Director, rare disease practice
contract research organization
It's harder than ever before to get your message to your core audience.
Our unique and growing patient sentiment datasets, paired with the analytics we've built, allow our clients to foresee challenges and identify messaging opportunities that drive enthusiasm within their community.
Select Use Cases
Patient Sentiment Reports
Patient Journey Maps
Digital Focus Groups
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Advocacy Landscape
Patient Consultant Boards
The healthcare marketplace is noisy and complicated. And your product faces not just direct competition, but indirect pressures from alternative care routines, wellness fads, and holistic medicines.
Win attention, secure positioning, and navigate with certainty against your direct and indirect competition. Our data + analysis provides unique insights to amplify your message in the minds of your target population. Our research expertise blends the right mix of technology, data, and good old-fashioned brain power to inform you of the potential challenges and growing opportunities ahead.
Digital Share-of-Voice Assessment
Omni-Channel Marketing Analysis
Patient Experience Benchmarks
Brand Challenge Identification
Advocacy Partnership Opportunities
Current Positioning Assessment
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Our belief is that a website isn't just a website; nor is a logo just a logo.
We believe that our audiences can sense the level of care we've placed into our communications, all the way down to the typeface we choose. The care and craft we put into every experience is equal to any confidence or consideration we should expect in return.
Patient-Facing Branding
Digital Media
Study & Product Naming
Podcast Development
Print Media
Plain Language Copywriting
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We assist in the development of outreach strategies in which patients play a central role.
From study initiation or product launch, all the way through to lifecycle management, our clients benefit from ensuring that patient engagement is as critical a component of their overall plans as medical, regulatory, or investor affairs. This model of continuous collaboration with patients and their communities provides crucial input into overall research design whilst supporting regulatory, community, and educational initiatives through each stage of the product development and commercialization process.
Patient engagement planning
Patient-facing content development
Social media strategy
Patient advocacy partnership development
Online patient communities mapping
Patient support programs
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[PLHD]'s enthusiastic willingness to collaborate on our corporate brand empowered us to bring disparate and yet-unformed ideas to the table, knowing that we’d be able to work closely together to drive to an end result that would thrill our internal executive stakeholders and our external audience.
We couldn’t be more happy with the unique, professional, and innovative branding that we arrived at with their guidance.
Lazar Bojic
VP of Corporate Development, Engene
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